Enable innovation and efficiency in product design and manufacture by using more powerful simulations. Apply more complex models to better understand and predict the behaviour of the world around us. Process datasets faster and with more advance analyses to extract more reliable and previously hidden insights and opportunities.... and ...
High performance computing (HPC), supercomputing, computational science and engineering, technical computing, advanced computer modelling, advanced research computing, etc. The range of names/labels and the diversity of the audience involved mean that what is a common everyday term for many (e.g. HPC) is an unrecognised meaningless acronym to others - even though they are doing "HPC".... and then I use some Google Trends plots to explore some ideas ...
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